Hocus Pocus Legal SEO
With a title like this, we really wanted to wait until Halloween but unfortunately, scary lawyer search engine optimization tactics are marketed year round. Many lawyers that come to us in search of a...
View ArticleHow Great Designs Can Fail Your Law Firm’s SEO – Podcast
You don’t have to lose your law firm’s SEO achievements when you redesign your website. A few tips to avoid this happening.
View ArticleHow To Prevent SEO Mishaps During Website Redesign – Podcast
Law firm website redesign projects must be undertaken with attention to all the details that affect the structure, programming and content. A well organized website helps your site’s performance.
View ArticleGood And Bad Key Phrases For Your Law Firm – Podcast
Know the difference between good and bad key phrases. It helps you understand the search engine optimization process.
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How Legal Marketing Companies Bet Against You
We recently conducted an internal study, looking at how law firm marketing companies manage working for competing law firms. If a company is providing search engine optimization services, this is of...
View ArticleHow Your Law Firm Can Dominate Google for Hundreds of Keyphrases – Podcast
your SEO strategy is often centered around high-traffic, targeted keywords. However, there is another way to make use of variations on the theme. Check it out here.
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Will Responsive Design Work for Your Website?
From a designer’s perspective, responsive website design is beautiful. It is simple: one site, many devices. With a responsive design, your site will transition seamlessly from desktop to mobile...
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Find balance with your search and social marketing efforts
Each new, highly publicized update Google releases causes some frustration among businesses that see their rankings fluctuate as the changes take effect. And Google will continue to hone its algorithm...
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A Link-Free Future for Marketing Your Firm
Google Penguin 2.0 is here. Google Penguin 2.0 rolled out last week and Matt Cutts‘ assertion that it’s targeting black-hat SEO seems to be viable. The first Google Penguin caused a lot of collateral...
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Associating your law firms name with a good crowd
The July issue of Bigger Law Firm magazine features a column by Ryan Conley, Into The Future of SEO. In it, Conley made a case for citations becoming as important as inbound links. Your law firm should...
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Branding is more than a buzzword, it could influence your search ranking
Google has had an active summer, much to the chagrin of many, from a high-profile Penguin update to changes to its link scheme guidelines. But, as Eric Enge pointed out in an article about Google’s...
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How public relations and search engine optimization are intertwined
Traditionally, search engine optimization (SEO) and public relations (PR) had little in common; each had distinct goals and required distinct approaches and skill sets. That is no longer the case....
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How your firm should combine PR and SEO strategies
Previously, we looked at how PR and SEO are inextricably intertwined in the modern content marketing world. Here, we will take a look at some strategies companies can use to integrate their PR and SEO...
View ArticleHow Your Firm Should Combine PR and SEO Strategies – Podcast
Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.
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Your Law Firm’s Local SEO Strategy for 2015
In July 2014, Google released the Pigeon algorithm update, which significantly altered local search engine results pages (SERPs). As 2015 begins, it is important for law firms to understand the effects...
View ArticleLocal SEO for 2015
In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.
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Call Only Ads are a Must Have for Law Firms
Google Adwords offers a mobile ad option that instigates a call when someone selects your ad (rather than a click taking the user to a designated web address). This option is called “Call-Only”. In an...
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Google Shuts the Door on Doorway Pages
There has been speculation for a number of years that Google would have to include mobile factors when it ranks websites/pages. While not a surprise, the actual implementation of mobile factors is...
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High Ranking Law Firms No Longer Counting Links
You could read 50 articles about modern SEO tactics and probably discover 50 different theories. But our friends at the Custom Legal Marketing Lab are less interested in theories and more interested in...
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